Paris Graduate School

3,500 USD

1. Masters in Business Administration (MBA) in Strategic Management

1.1 Overview of the Programme

This course is designed for students, those wishing to pursue a career in business management; the full time 12 months 18 months could prove ideal. This programme is a very intense and fast paced study course, so students should ensure that they have the commitment and the staying power to commit them fully for this period of time to ensure that they can take in the knowledge and learn the skills in which they will be instructed.

This course enables students to earn a high level, specialist qualification, acquiring a skill set and expertise that could benefit them in any business environment. This degree programme will prove invaluable to anyone wishing to success in the world of business and will enable students to gain both the skills and knowledge to perform effectively in a cutting edge business environment. With this sort of qualification students can look forward to a rewarding career, a good salary, and a challenging and interesting role with great promotional prospects.

1.2 Rationale for the Programme

There is an increasing demand from employers for graduates, who has an essential skills of being adaptable, creative, working as a team and problem-solving skills and ready for challenging modern work-force.

Therefore our course is aiming to create future leaders, who are innovative, adaptable, and ready for the diverse global challenges.

Our graduates will be able to:

  • Develop, implement, and deliver data-driven analytical solutions that assist in marketing strategies, tasks, and decisions.
  • display a sound understanding of theories of business and management and appraise business issues and evidence critically.
  • demonstrate an awareness of business issues at European and international levels, and understand the role of global, regional and national institutions in setting the context for business practice.
  • evaluate and interpret new information, and engage in problem solving, thereby demonstrating a capacity to think clearly and logically about a range of contemporary business issues.
  • reveal consistent and effective negotiation and persuasion skills that will useful in their careers;
  • understand the structure of employing organisations and be capable of investigating and assessing career options prior to graduation;
  • use their experience to inform their career choices and to put to use immediately in employment the skills they have developed.
  • work as managers in the private, public or voluntary sectors, or proceed to postgraduate programmes in their related disciplines.

1.3 Aims of the Programme

The aims of the programme are:

  • To enable students to gain a knowledge and understanding of the functions of business and their inter-relationships.
  • To show students how to structure and understand complex business situations so that you can apply your functional knowledge effectively.
  • To give students experience and confidence in using theoretical knowledge in practice;
  • To furnish students with the knowledge and skills abase to enable them to pursue a career field in managing and strategically developing business and management.
  • To provide a flexible educational framework that enables them to choose among a range of advanced courses, set in the context of multidisciplinary study where intellectual rigour and analytical skills are rewarded;
  • To give an opportunity to develop their employability skills and apply academic learning in practice through placement and project activities;
  • To stimulate students to read and critically appraise management theory and, in doing so, develop your desire for life-long learning.

1.4 Objectives of the Programme

  • To promote an understanding of understanding of the body of knowledge in the functional areas of business.
  • To provide students with a programme offering a balance of theory, case studies and practical skills that will facilitate students intellectual and professional development.
  • To develop students' analytical tools for decision making in a business world of complex business issues and problems.
  • To equip students with the necessary knowledge of the organisational skills for the effective implementation of policy in the context of the organisation.
  • To develop skills of leadership, teamwork and supervision; and skills of effective oral and written communication, presentation, and critical thinking;
  • To furnish students with an understanding of the ability to use technology as a tool of effective management.
  • To equip students' abilities for ethical decision-making.
  • To prepare students' ability to function effectively in diverse and global business environment.

1.5 Programme Outcomes

The programme is designed to provide opportunities for students to demonstrate the following learning outcomes:

Knowledge and Understanding Skills:

  • To understand core modules for the programme
  • To get a knowledge a theoretical basis of research methodologies appropriate to business
  • To identify recent developments in the relevant industries associated with the programme

Cognitive Skills

  • To adopt a contemporary view of organisations and be able to identify problems and solve them
  • To analyse critically literature
  • To demonstrate independence of thought and justify your stands
  • To develop skills of critical self reflection
  • To demonstrate the skills necessary to plan, conduct and report original research

Practical Skills

  • To recognise the personal attitudes and dispositions that underpin effective communication in various contexts, and have practised interpersonal skills in various situations.
  • To locate and critically appraise data and information from a variety of sources
  • To choose between theories appropriate to various business situations
  • To construct and apply various business survey techniques using a bibliographically based piece of research
  • To manage project work effectively

Transferable Skills

  • To recognise variables in the business organisations and understanding their interdependence and appreciating their importance, particularly from a management point of view.
  • To work as a team and become a team-player
  • To adopt a contemporary view of organisations and be able to identify communication styles and practices which usually accompany various managerial approaches and technique.
  • To use information technology for other research activities

1.6 Programme Entry Requirements

To be admitted to the Masters in Business Administration students normally will satisfy following requirements:

  • Bachelor's degree (Business Management) with high grades from a recognised University
    * Students, who held BA degree in disciplinary other than Business Management.
  • OR Equivalent qualifications to a British bachelor's degree as specified in the prospectus.
    * Students, who held BA degree in disciplinary other than Business Management.

English Language Requirement

  • IELTS 6.5 including 6.0 in reading and writing / TOEFL paper-based 560 / TOEFL IBT 83 or equivalent qualification
  • OR Successfully completion of PGS-English and Academic Skills Pre-Sessional Course (EAS) / Test

Applicants who are unsure about the acceptability of their qualifications should contact PGS for advice.
* International qualifications will be checked for appropriate matriculation to UK Higher Education undergraduate programmes.

2. STRUCTURE OF THE PROGRAMME

2.1 General Information

The programme is offered on a full-time basis and duration is of the course is for 12/18 months.

The Master's Degree also requires a further 60 credit points, giving an overall total of 180 credit points, which is equivalent to master's degree of Higher Education awarded by UK universities.

2.2 Core Modules

Semester One

  1. Strategic Human Resources
  2. Strategic Marketing
  3. Strategic Planning
  4. Accounting and Finance

Semester Two

  1. Organisational Behaviour
  2. International Business Strategy
  3. Sustainable Business Strategy
  4. Research Methodology

Semester 3

Research Paper

2.3 Assessment

In general, the modules will be assessed by 100% assignment-based assessment.
To be awarded a MBA, students must gain 180 credit points, that is, pass all 8 modules, each of which is equivalent to 15 credit points; studied in Semester 1 to 2 in addition to the final paper of 60 credits.

2.4 Teaching and Learning Approaches

The delivery will consist of FOUR components:

  • Lecture session
  • Tutorial session
  • Practical session
  • Blended Learning

Lecture Session

Lectures will be of a maximum duration of 3 hours (with a 10-15-minute break during the period) the purpose of a lecture is to provide key information to the students for the subject being taught. On occasions, lecture exercises are used which require course participants to become actively involved in "learning by doing", let students take active part in discussing related current topics.

Tutorial Session

Tutorials will be provided through case studies for the students to further discuss and/or undertake the topics previously covered in the lecture sessions. Students will be given video/written case studies after each lecture topic and work in groups.

Practical Session

Practical sessions are mainly undertaken in the computer laboratories, or workshop activities are set up to enable the learner to reflect on the processes he or she has experienced. Workshops enhance skills development and the acquisition of knowledge. Short presentations alternate with group work. Students spend time working together in small groups, brainstorming, analysing case-studies, carrying out group discussions or group exercises, learner presentations, role play, plenary feedback session.

PGS Blended Learning Portal

Pedagogy is rapidly changing. Pedagogy requires meaningful classroom interactions between educators and learners. The goal is to help students build on prior learning and develop skills and attitudes. To develop best practice in academia, it is important that we change with the changing needs of students. The pedagogy supports practical work, video case studies practical workshops and must active, participative, demonstrative, inter active and active. It can be full time, online, face-to-face (Hybrid learning). We at Paris Graduate School are culturally responsive teaching is a more modern pedagogy that acknowledges, responds to and celebrates fundamental cultures. It strives to offer equitable access to education for students from all cultures.

Blended learning is one of the most important pedagogical formats that can enhance student learning, optimize the use of active learning strategies, and potentially improve student learning outcomes. students gain first exposure to new material outside of class, usually via reading or lecture videos, and then use class time to do the harder work of assimilating that knowledge, perhaps through problem-solving, discussion, or debates. We have developed a rich academic resource which are uploaded onto our portal..

The important features of blended learning environment are:

  • Increased student engagement in learning.
  • Enhanced teacher and student interaction.
  • Responsibility for learning.
  • Time management.
  • Improved student learning outcomes.
  • Time flexibility.
  • Enhanced institutional reputation.
  • More flexible teaching and learning environment.

3. MODULE DESCRIPTORS

1) Strategic Human Resources (MBA 760)

Week No.AdaptabilityLecture TopicsCore text Chapter reading
1.Managing Human Resources TodayChapter 1
Core Text Book - 1
2.Equal Opportunity and the LawChapter 2
Core Text Book - 1
3.The Manager's Role in Strategic Human Resource Management

Case Study: Sun Microsystems, Inc. First National Bank of California.

OBJECTIVES FULFILLED 1-3
Chapter 3
Core Text Book - 1

Recommended Reading Book-1
4.Recruitment and Placement:
Job Analysis
Personnel Planning and Recruiting
Chapter 14
Core Text Book - 1
5.Employee Testing and Selection
Interviewing Candidates
Chapter 6
Core Text Book - 1
6.Training and Development:
Training and Developing Employees
Performance Management and Appraisal
Coaching, Careers, and Talent Management

Case Study: Tracing a Transformation...
OBJECTIVES FULFILLED 4-6
Chapter 4
Core Text Book - 1

Recommended Reading Book-1
7.Compensation:
Establishing Strategic Pay Plans
Pay for Performance and Financial Incentives
Benefits and Services

Case Study: The Lincoln Electric Company...
Chapter 8
Core Text Book - 1

Recommended Reading Book-1
8.Guest Speaker:
Ethics, Justice, and Fair Treatment in HR Management
Labour Relations and Collective Bargaining
Employee Safety and Health
Chapter 9
Core Text Book - 1
9.Leadership:
Context and challenges in leadership and knowing yourself as a leader
Chapter 1 & 2
Core Text Book - 2
10.Leading People and direction and strategy
Developing Leaders and influential leadership

OBJECTIVES FULFILLED 7-11
Chapter 3 & 4
Core Text Book - 2
11.Strategic HRM /Emerging issues in HRMChapter 5 & 6
Core Text Book - 2
12.Managing Global Human Resources
Managing Human Resources in Entrepreneurial Firms
OBJECTIVES FULFILLED 12-13
Chapter 19
Core Text Book - 1

2) Strategic Marketing (MBA 770)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1.Defining Marketing for the 21st Century
Developing Marketing Strategies and Plans
OBJECTIVE 1 & 3 FULFILLED
Chapter 1
Core Text Book- 1
2.Gathering Information and Scanning the Environment
Conducting Marketing Research and Forecasting Demand
Case Study: Psion
OBJECTIVE 1-2 FULFILLED
Chapter 2
Core Text Book- 1
Recommended Reading - 1
3.Conducting Marketing Research
Seminar 1/Assignment Focus
OBJECTIVE 6 FULFILLED
Chapter 2
Core Text Book- 1
4.Marketing Planning: combining the marketing mix
OBJECTIVE 3 FULFILLED
Chapter 12
Core Text Book- 1
5.Identifying Market Segments and Targets
Case Study: iPhone
OBJECTIVE 2 FULFILLED
Chapters 7,8,11
Core Text Book- 1
Recommended Reading - 1
6.Creating Brand Equity
Video Case Study: The modern definition of brand...
OBJECTIVE 5 & 9 FULFILLED
Chapters 7, 8, 9
Core Text Book- 2
7.Crafting the Brand Positioning
Group Seminar-2
OBJECTIVE 9 FULFILLED
Chapter 2, 3
Core Text Book- 2
8.Dealing with Competition
Setting Product Strategy
Case Study: Emap
OBJECTIVE 8, 11 & 12 FULFILLED
Chapters 9, 10, 11
Core Text Book- 1
Recommended Reading - 1
9.Designing and Managing Services
Developing Pricing Strategies and Programmes
OBJECTIVE 10 FULFILLED
Chapter 2, 3
Core Text Book- 1
10.Managing Value Networks and Channels
OBJECTIVE 10 FULLFILLED
Chapter 5
Core Text Book- 2
11.Managing Mass Communications
Designing and Managing Integrated Marketing Communications
Guest Speaker: Integrated Marketing Communications Strategy
OBJECTIVE 11-12 FULFILLED
Chapter 9
Core Text Book- 1
12.Global Marketing Strategy Decision
OBJECTIVE 9-12 FULFILLED
Chapters 6
Core Text Book- 2

3) Strategic Planning (MBA 730)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1.WHAT IS STRATEGIC PLANNING-OR, PUT ANOTHER WAY, WHAT ARE THE ELEMENTS OF A STRATEGIC PLAN?Chapter 1
2.WHAT IS THE INCENTIVE TO ACTIVELY PARTICIPATE IN STRATEGIC PLANNING?Chapter 2
3.WHAT ARE THE ESSENTIAL INGREDIENTS OF STRATEGIC PLANNING?Chapter 3
4.WHAT'S THE HOW-TO OF STRATEGIC PLANNING?
OBJECTIVES 1-2 & 5 FULFILLED
Chapter 4
5.THE FIRST STEP IS ASSESSING THE EXTERNAL ENVIRONMENT.Chapter 5
6.THE SECOND STEP IS ASSESSING THE INTERNAL ORGANIZATIONAL ENVIRONMENT.Chapter 6
7.THE THIRD STEP IS DEVELOPING AN ORGANIZATIONAL VISION OR MISSION FOR THE FUTURE.Chapter 7
8.THE FOURTH STEP IS DEVELOPING ORGANIZATIONAL GOALS AND OBJECTIVES TO REACH THE FUTURE.Chapter 8
9.THE FIFTH STEP IS IMPLEMENTING THE STRATEGIC PLAN.Chapter 9
10.THE SIXTH STEP IS EVALUATING PROGRESS AND REVISING PLANS.
OBJECTIVES 2-5 FULFILLED
Chapter 10
11.REVISION

4) Accounting and Finance (MBA 740)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1.Accounting Framework: Accounting and its Functions...
The accounting equation and the balance sheet
Chapter 1
Core Text book- 1
2.Understanding Financial Statement:
The General Journal and General Ledger...
Construction and Analysis of Balance Sheet
Chapter 2
Core Text book- 1
3.Understanding Financial Statement
Balancing off accounts/ The trial balance
Current Liabilities and Payroll...
OBJECTIVES 1 - 3 FULFILLED
Chapter 2
Core Text book- 1
4.Understanding Financial Statement
Construction and analysis of Profit and loss Statement...
Chapter 7 & 8
Recommended Reading book- 1
5.Understanding Financial Statement
Construction and analysis of Income statement...
OBJECTIVES 1-4 FULFILLED
Chapters 7, 8, 9
Core Text book- 1
6.Case Study Analysis (group exercise)
Cash Flow Statement/ Adjustments...
OBJECTIVE 3 FULFILLED
Chapter 4, 5
Core Text book- 1
7.Nature and Scope of Finance Finance Functions...
Sources of Funds - Short-Term and Long-Term
Chapter 1, 2, 3
Core Text book- 2
8.Financial Statements Meaning Types of financial Analysis...
Ratio Analysis, Profitability Ratios...
Chapter 4,5,6
Core Text book- 2
9.Case Study Analysis (group exercise): Financial Statement
Financial Statements- Financial Ratios...
OBJECTIVE 5-6 FULFILLED
Chapter 4,5,6
Core Text book- 2
10.Time Value of Money - Cost of Capital...
Capital Budgeting - Working Capital Management.
Chapter-6, 7
Core Text book- 2
11.Budgetary Planning and Variance Analysis...Chapters 15,16
Core Text book- 1
12.Cost-Volume-Profit Analysis...
OBJECTIVES 9 - 11 FULFILLED
Chapter 17/18
Core Text book- 1

5) Organisational Behaviour (MBA 710)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1.Management and Organizations
Management History Module
Chapter 1
2.Understanding Management's Context: Constraints and ChallengeChapter 2
3.Managing in a Global Environment
Managing Diversity
Chapter 3 and 4
4.OBJECTIVES 1-3 FULFILLED
Managing Social Responsibility and Ethics
Chapter 5
5.Managing Change and InnovationChapter 6
6.Managers as Decision MakersChapter 7
7-8.Foundations of Planning
Planning Tools and Techniques Module
Strategic Management
Chapter 8
Chapter 9
9.Basic Organisational Design
Adaptive Organizational Design
OBJECTIVES 4-5 FULFILLED
Chapter 10 and 11
10.Managing Human Resources
Managing Your Career Module
Managing Teams
Chapter 12 and 13
11.Understanding Individual Behaviour
Managers and Communication
Chapter 14 and 15
12.Managers as Leaders
Managing Global Organisations
OBJECTIVES 5-7 FULFILLED
Chapter 16

6) International Business Strategy (MBA 720)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1Strategies: Strategies for Change; Reflecting on the Strategy Process.Chapter 1
2Strategies: The Manager's Job: Good Managers Don't Make Policy Decisions.Chapter 2
3Formulating Strategies: Formulating Strategy.
Evaluating Business Strategy.
Case Study 1: Li & Fung
Chapter 3
4Analysing Strategies: Strategy as Strategic Decision Making. Learning from Honda.Chapter 4
5Strategic Change: Transforming Organisations.
Case Study 2: Coca-Colas Re-Entry...
OBJECTIVES 1 - 4 FULFILLED
Chapters 5 and 6
6Cognition: Strategy as Cognition.Chapters 7
7Organisation: The Structuring of Organisations.
Case Study 3: British Airways
Chapter 8 and 9
8Technology: Customising Customisation.
Case Study 4: Apple's iPod System
Chapter 10
9Globalisation: Managing Across Borders.
Case Study 5: Wal-Mart
OBJECTIVES 5-6 FULFILLED
Chapter 11
10Values: New Values, Morality, and Strategic Ethics.Chapter 12
11Managing Start-Ups: The Entrepreneurial Organisation.
Guest Lecturer: Entrepreneurship
Chapters 13 and 14
12Managing Diversity: The Diversified Organisation.
OBJECTIVES 6-7 FULFILLED
Chapter 15

7) Sustainable Business Strategy (MBA 780)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1Strategy and the Nonmarket Environment:
Integrated Strategy
Chapters 1 and 2
2The News Media and Nonmarket IssuesChapter 3
3Private Politics
Crisis Management
Chapters 4 and 5
4Nonmarket Strategies and Government Institutions:
OBJECTIVES 1-4 FULFILLED
Chapters 6, 7 and 8
5Government and Markets:
Antitrust and Regulation
Chapters 9 and 10
6Environmental Protection: Economics, Politics, and Management
OBJECTIVES 5-7 FULFILLED
Chapters 11 and 12
7Information Industries and Nonmarket Issues
OBJECTIVE 1 FULFILLED
Chapter 13
8Global Nonmarket Strategy:
The Political Economy of the European Union
Chapter 15
9Emerging Markets
China: History, Culture, and Political Economy
Chapters 16 and 17
10The Political Economy of International Trade Policy
OBJECTIVE 8 - 10 FULFILLED
Chapter 18
11-12Ethics and Responsibility:
Corporate Social Responsibility
Guest Lecturer: CSR
OBJECTIVE 9 FULFILLED
Chapters 19, 20 and 21

8) Research Methodology (MBA 750)

Week No.Lecture Topics / AdaptabilityCore text Chapter reading
1.The role of social and business research in the decision-making process
Problem identification.
Chapter 1
2.Problem identification and research question/hypothesis generation.
OBJECTIVES 1-2 FULFILLED
Chapter 2
3-4.The use of library resources and the review of the related literature.
Research design and planning research in an ethical manner
Chapter 3
Chapter 4
5.Strategies to enhance the validity of qualitative and quantitative designs
Seminar 1: Critical Thinking
OBJECTIVES 3-5 FULFILLED
Chapters 5, 6
6.Descriptive statistics and graphical presentations
OBJECTIVE 11 FULFILLED
Chapters 7, 8, and 9
7.Measurement issues including reliability and validityChapter 10
8.Procedures for planning qualitative and quantitative research studies
Seminar 2: Data Collection
OBJECTIVES 12 FULFILLED
Chapters 11 and 12
9.Procedures for collecting and analysing data for qualitative and quantitative research studies.Chapter 13
10.Collecting primary data using questionnaires
Ethics and Access
Seminar 3: Proposal Writing
Chapters 14 and 15
11-12.Analysing Quantitative Qualitative Data Analysis
Writing and presenting your project report
OBJECTIVES 14-15 FULFILLED
Chapter 16
Chapter 18

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